 When you're applying for jobs, it's important -- ideal, even -- to focus on open roles that utilize your main strengths, as these are the roles you're most likely to succeed in. And to get these roles, you’ll need to showcase your strengths in your job application and personal branding materials (resume, cover letter, LinkedIn profile, etc.). Even when you aren’t looking for new roles but are actively seeking out business partnerships or new clients, you’ll want your online persona to highlight your strengths. But when was the last time you took an inventory of your main strengths as an employee? We find that many of our clients haven’t stepped back to consider what they’re good at in quite some time, and they are often uncomfortable patting themselves on the back for their achievements. There are a lot of Hollywood jobs that teach us to diminish ourselves and act grateful for the opportunity, without ever taking stock of what we're good at or expressing pride in our work. Not only does this mindset reduce confidence (an essential component of any job search!), but it also makes it a lot harder to target the right roles and craft materials that explain why you're the best candidate for a job. So...how do you identify your strengths? We recommend starting with a skills list. Make a list of all your previous roles and responsibilities within them, and then assess what skills you used to complete tasks and projects. Consider – what projects were most successful and why? If something you did was instrumental in the project’s success, this is likely one of your main strengths. Hopefully your skills list will help you see patterns in your experience that will help you identify your strengths. Another way to pinpoint strengths is to make a list of your proudest accomplishments. This list might come from your skills list, or you could make it separately. It’s likely that your proudest achievements resulted from you leveraging your strengths to achieve a specific outcome or to overcome challenges that not every person would be able to tackle. So make sure you are actually considering what you did to get to the final product. Creating a list of achievements is a great confidence-booster, and it will help you pull anecdotes for interviews as well! Finally, sometimes an outside perspective is really useful in helping you realize your strengths. What has your boss said about your strengths in your performance review? Is there something your colleagues or business partners have said that could clue you into your strengths? If there’s something you are getting praised for often, don’t brush it off! These little tidbits of information are actually very meaningful, and if someone bothered to give you a compliment, it typically means that others are noticing this strength of yours as well. It's also okay to ask a trusted friend, or even a career coach, for their opinion of your strengths if you’re having trouble acknowledging them. They'll also be able to help you identify the connection between your strengths and your interests, so you can focus on roles you'll be great at AND enjoy. -- Angela Silak & Cindy Kaplan There’s a lot of advice floating around the internet that suggests using bullet points in your cover letter to make it easier for hiring managers to read. And maybe this is effective in other industries, but in entertainment, it’s not the way to go. In our industry, if someone doesn’t want to take the time to read a cover letter, they won’t ask for one – simple as that! You’ll see a posting that says, “submit resumes to hiring@company.com,” and that’s all you should do. But if the posting is asking for a cover letter, they’re doing so for good reason, and a bullet point-heavy cover letter isn’t going to fulfill the intended purpose. A cover letter is designed to give the hiring manager added context beyond your resume as to why you would be a good fit for the specific open role on their specific team at their specific firm. They want to understand who you are, why you’re interested in the role, and how your previous experience aligns with the role. If they wanted a list of bullet points, well, they could open your resume! Rather, they’re expecting to see how you communicate your ability to do the role. By crafting actual sentences that illustrate where you developed relevant skills, you’re showing the hiring team that you’ve taken the time to read the posting and concluded that you’re a good candidate. A list of bullet points with your top skills is too generic and cold. Additionally, hiring managers who ask for cover letters do so to get a sense of your written communication skills. Can you compose well-constructed sentences? Can you tell a clear story of who you are? Can you summarize your experience in a coherent way? If your cover letter is just a paragraph followed by a few bullet points, you’re missing a valuable opportunity to convey your writing, communication, and storytelling skills. As you apply for jobs, start a brand new document for each cover letter, and write three paragraphs explaining in sentence form why the employer should hire you. Save the bullets for your resume. -- Angela Silak & Cindy KaplanIndustry Spotlight" is our newsletter series where we interview professionals from across the entertainment industry about their current jobs and career trajectories. Our hope is that you will learn more about the positions you're already interested in, discover new roles you may not have considered, and utilize the wisdom of those who've paved the way before you to forge your own path for success.
This month, we sat down with Shannon Massey Smith, an out neurodiverse writer, filmmaker, and single mom. She works as a script doctor/ghostwriter (one of the good ones) and sensitivity/authenticity reader. When she’s not writing and letting other people take the credit, she works on original content for screen and prose. HOLLYWOOD RESUMES: Give us an overview of what you do, and how you would define each of your roles. SHANNON MASSEY SMITH: I own a production company, Girls To The Front! Productions, and we’re working on finalizing financing and distribution for our 22/23 slate. I’m a freelance filmmaker and typically work as writer/director, assistant director, or somewhere in the art department (although after this many decades in the industry I’ve worked in every department). I also work as a script doctor/ghostwriter (one of the good ones) & sensitivity/authenticity reader both for screen and prose. Explaining what that is can be tricky because there are so many misconceptions about what people in my line of work do. What I like to tell people is to think of the nerd in high school that did the jock’s homework to help them stay on the team. Except instead of doing math homework, I’m doing everything from properly formatting screenplays so they can be broken down and the budget can be made, to helping to ensure the women in the script look/sound like real women and not something you’d see on the Men Write Women Twitter/Tumblr account. Regardless of what I’m doing though, I’d say the most important part of my job is to uplift and empower other creatives and create a safe space for them to thrive. Some people have great ideas, they just don’t know how to execute them, so I help them get those ideas on paper and flesh them out into full screenplays or novels. HR: What do you enjoy most about your job? SMS: I absolutely love helping people, it genuinely fills me with such joy. Whether it’s helping someone take an idea and characters that have existed in their head for years and helping them get out onto paper or just helping to educate and empower people with the knowledge needed to do better in the future. There is nothing like knowing I helped make a difference for someone. HR: How did you become a script doctor/ghostwriter/sensitivity reader? SMS: I fell into it. it was around 2002, and I’d been working sets for 4ish years. I had a friend I’d worked with in LA who sent a screenplay to me because he knew I was a writer (I was active in the zine scene in the late 90s and published on a few now-defunct sites) and wanted to get my opinion on his script. I sent him my suggestions, and that’s where it all began. As I started to get other people asking for help, I decided to go to film school to learn screenwriting properly. I have a degree in writing/directing. Then through networking and a random string of events, I landed my first major client in 2004 which led to a lot of other clients, and I’ve just sort of kept doing it ever since (yes, you’ve seen or read something I wrote; no I can’t talk about it due to NDAs and contracts). Back when I started as a sensitivity/authenticity reader, we didn’t really have a term for it. We were just people trying to make sure there wasn’t anything deeply cringey in screenplays (or novels). HR: What advice do you have for someone looking for script reader roles? SMS: I have very strong feelings about script readers that aren’t always popular. Be careful when looking at script reader positions, because so many of them are volunteer or unpaid. While doing free labor as a script reader can be a good way to learn about what works and what doesn’t in a script, I personally believe everyone should be paid for the work they do. Readers tend to be, in some regards, gatekeepers to what makes it through, which unfortunately opens us up to the issue of people’s personal bias and prejudice coloring what they read. Which is why it can be so hard to get work through from marginalized creators. It’s something we’re trying to fix with my production company. I read every script that comes through our inbox. I don’t hire readers. With my extensive experience both on set and as a writer, I usually know within the first 5 pages if a script is producible. HR: What does sensitivity reading entail? SMS: There are sensitivity readers, then there are authenticity readers. Both serve a vital service, but they’re very different. Let’s say you have a film about professional rock climbers, but you’ve never even seen a mountain. The authenticity reader would go through to make sure the climbing scenes are accurate, and the lingo is on point. A sensitivity reader will go through and also make sure your scenes are accurate and on-point, but they’re dealing more with characters and how they interact. If you have a Black Nigerian man, you’re going to want to make sure he’s accurately represented and not a damaging stereotype. Most of the work I’ve done is helping with women and lesbian characters, however, I’ve also helped to make sure characters with PTSD or ADHD are accurately represented. But there are dozens of things I check for both as a sensitivity reader and an authenticity reader. HR: Why is this work important? SMS: This work is vital because writers are the first line of defense against problematic stories and content. We have a moral obligation and ethical duty to make sure we are not perpetuating hateful or harmful stereotypes that can do real world damage and cause actual harm. Especially because the people that are most often hurt are ones that are in marginalized communities and already in danger. We can also help you determine if this is a story you should even be telling. While its okay to write characters that are different than you, it’s never okay to write about being part of a community that’s not your own. Sensitivity readers can help make sure that when you’re writing about people that are different than you, you’re treating not just the characters, but the community as a whole, with the respect they deserve. HR: When should writers hire a script doctor or sensitivity reader? SMS: The most important thing is to make sure you’re hiring someone that knows what they’re doing, because the last thing you want is to waste money on someone that can’t actually help you. People like me that have experience both on set and as screenwriters are ideal because we understand what it takes to take words from paper and turn them into something more. You want to hire a script doctor/sensitivity/authenticity reader once you have a polished script or manuscript and you’re getting closer to querying. HR: Can you share a little bit about your process working with writers? SMS: Everyone has a different way of doing things. Before I even start a project I tend to ask for movies/books that have a similar vibe to what the writer is trying to achieve. I'll then watch/read to get a sense for the voice/style. When I’m doctoring, I’ll go through and do a pass for formatting first. Once I’ve fixed or marked any formatting issues, I can go through for creative content and make sure the action/dialogue is strong. After this initial pass, I’ll send my first round of notes to the clients so they can integrate them and ask any questions they may have about why certain changes are being made. Once we’ve gone through that, I’ll go ahead and do another pass to make sure we got everything and it’s looking okay. As a sensitivity reader, it’s a similar process, but I don’t look at formatting, only the representation/characters. HR: What are the skills someone would need to succeed in your position? SMS: Humility is the single most important skill. You cannot do my work if you have a big ego, because you need to be okay with doing all the hard work and letting someone else get the credit. I’ve helped clients win hundreds of awards, placement in fellowships/labs/incubators, and get optioned/staffed. No one knows about my involvement, but that’s not important. What is, is that I helped someone else succeed. You also need to stay on top of current/future trends. I am constantly watching shows/movies/listening to podcasts/reading because I want to stay informed. You also need lived experience to be a sensitivity or authenticity reader. Anyone can write anything they want. However, it’s incredibly important to make sure you’re not actively doing harm with your representation of people that are different than you. I have honestly lost track of the number of women characters I’ve had to rewrite because they were just being treated like another prop in the story, instead of a human being with human needs. This is not only unfair to the women in the audience but also to the actress who has to bring the role to life. HR: If you could give one piece of advice to someone trying to break in/move up in the industry, what would it be? SMS: If you are a writer: learn to accept criticism and not take it personally (yes, I understand how hard this can be, but trust me, it’ll help you be a better writer). You are doing the best you can, and there is nothing wrong with your best being different than my best. As a writer, I understand that sometimes we have a blindspot when it comes to our own writing, I know I do. I can look at someone else’s work and within the first 5 pages know what’s wrong and how to fix it. However with my own content, I read things the way they are supposed to be written, not always how they’re actually written. I always have someone do what I call the “sanity check” before I query original content to make sure things are the way they’re supposed to be. So see? Even someone that’s been doing it for decades sometimes needs help, and that’s okay. It doesn’t make me a bad writer -- it means I’m only human. Thanks, Shannon!  One of the most common resume questions we get is how to format a resume, but choosing the right format won't matter if your resume doesn't have strong content. A great resume is one that’s filled with well-crafted bullet points. The first rule of resume bullet points is to lead with a strong action verb. These are words that connote soft interpersonal skills (communicate, collaborate, interface, liaise), leadership (managed, oversaw, spearheaded, supervised), creativity (ideated, conceptualized, developed), and achievements (initiated, innovated, created, launched), as well as requisite hard skills (organized, assisted, designed, executed). The bullet should convey how you used the skill represented by the verb: What did you do, how did you do it, why did you do it, and what were the results? You want to make it clear to your potential employer how you provided value in your previous roles in a way that aligns with their expectations for the open position. Use the job posting as a guide and incorporate the language the employer uses to describe your work. For example, if they are looking for someone who can draft press releases, pitch decks, one-sheets, and other marketing materials, you can have a bullet that says, “Drafted marketing materials for film distributor’s slate of 7 films annually, including press releases, pitch decks, one sheets, and social content.” This kind of bullet offers context to the hiring manager for where you developed the requisite skills and describes the scope of your work. Another nifty trick for writing bullet points is to use semicolons to link similar skills or experiences. You can use this technique to add more detail to shorter bullets, like in this example: “Provided administrative assistance to busy talent agent; rolled calls, scheduled meetings, booked travel, and reconciled expenses.” You can also use a semicolon to highlight a specific accomplishment, as in, “Managed development slate of 15+ comedy projects; sold SHOW X to ZYX Network, the highest rated primetime series among women 25-54 in network history.” As you craft your resume, focus on writing bullet points that showcase your skills and achievements as they relate to the job you’re applying for, and make sure to provide context to the hiring manager so they can get a clear picture of your work history. Take it one bullet at a time, and you’ll be well on your way to a strong resume! -- Angela Silak & Cindy Kaplan |
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