Social media slipups: Why you MUST have a social media presence if you want to succeed in Hollywood7/28/2016  photo courtesy of Blogtrepreneur www.blogtrepreneur.com/smi Social media month is coming to a close! We hope you've found our series on social media mistakes helpful, and if there's a topic we haven't covered or a question you'd like answered, email us and we'll cover it in a future post. But now, for our grand finale, we'll cover why it's essential for you to participate in social media. It’s no surprise that potential employers are going to look up your social media profile before they make a hiring decision, and it’s important that they are able to find you! Not having a social media presence is a red flag -- if you’re unsearchable, recruiters may think you have something to hide or that you aren’t who you say you are. More importantly, social media gives you a chance to prove that you’re a real person with a unique personality and interests that go beyond your resume. When you’ve got an extra opportunity to present yourself in a positive light, you should always take advantage of it. Furthermore, you really don't want your potential employer to think you live under a rock. In Hollywood, you'll make yourself invaluable by being the person who always knows what celebs are popping or what YouTube videos are trending. Lots of this information comes from social media, and your presence on these sites will indicate that you're in tune with what's going on in the world. So embrace social media! When used correctly, it can benefit you tremendously during the job hunt. -- Angela Silak & Cindy Kaplan
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 Social media month continues! This week's topic: Why you should pay attention to how often you post online. If you’re unemployed and want to spend all day sharing links and videos, go for it. But if your resume says you’re currently employed, and your Twitter and Facebook are being updated all day with non-work related posts, your future employer (who, like we’ve said before, can absolutely find your feed regardless of how private you think it is) might wonder how you’re getting your work done. It’s so tempting to take a social media break every now and then, and giving your brain a break can be good for productivity, but there’s a difference between scrolling through news articles and funny pictures for a few minutes here and there and constantly posting. Limit your social media activity to in the morning before work, during lunch from 1-2, and after the workday ends at 7pm. If you see a link you absolutely must share immediately, do so in a non-public way. That’s what Gchat is for. -- Angela Silak & Cindy Kaplan July is social media month! During this four-week series, we're covering common social media mistakes that could cost you the job. This week's topic covers the risks of posting in public forums. It’s really tempting to commiserate about the less glamorous side of assistant work with your peers online or to crowd-source for advice. But keep in mind that your social media exchanges aren’t as private as you think they are. Often, assistants are the ones vetting resumes before their boss sees them, and those same assistants most likely have mutual Facebook friends with you or are part of the same “closed” Facebook groups and tracking boards. So when they do a quick search to vet you before passing your stellar resume along and see something like, “Today, my boss asked me to track down crackers that are hand-baked by children in Kuwait, what a psycho, I hate my job,” they’re not going to be too keen on bringing you in for an interview, even if the cracker thing is pretty insane. It’s not classy to bash your boss in public, and it shows you lack basic discretion, which is one of the most important qualities an assistant can have. Tell your mom or your best friend about your gripes with your boss. In person. Remember the Sony email scandal? Don’t let that be you. -- Angela Silak & Cindy Kaplan Even though social media is not part of your formal job application, it’s important to consider its role as you hunt for jobs. Social media can help or hurt you, depending on how you use it. For the month of July, we’ll be offering some tips on how to make sure your social media presence doesn't cost you a job.
First things first: Social media isn’t really private. Most people let their friends of friends view certain settings, and there's a good chance you’re friends with someone who knows someone at the company you want to to work for (see: every networking tip ever). Even if your profile is on complete lockdown, you're not necessarily off the hook -- we've heard stories of interviewers asking candidates to show them their Facebook profiles! So what you put online is very much a part of your job search process. By now you *should* know not to include those photos of strip beer pong, but there are other Hollywood-specific faux pas you should be aware of. Hated the movie you saw last weekend? Good luck applying for the production company that made it if your status says it sucked. Or maybe on the day of your interview, you tweeted that Grace and Frankie is your new favorite show, but the company you’re applying to is looking for someone who lives and breathes sci-fi. The entertainment you consume is no longer simply for pleasure, so keep your current and future colleagues in mind when posting. It’s great to have an opinion, but be careful how you express it online. |
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