How to structure a cover letter

When it comes to writing cover letters, many people find themselves at a loss, wondering, "How can I write something that will stand out from the crowd?" Funny enough, it’s not flowery language or an elaborate life story that’s going to set you apart. The most effective cover letter is one that the hiring manager reads and understands with ease. All you have to explain is: Why does it make sense for them to hire you? Here’s a simple structure you can use to get this information across in a clear and concise way:

1. Greeting. “Dear Hiring Manager,” is a safe bet for opening your cover letter, but can you do better? Conduct some research to learn who might actually be reading this letter and try to address it to that person directly for a more personal touch. 

2. Intention. The first paragraph of your cover letter should address your intention in applying for this job. Consider the following questions:

• What is the role you are applying for, and where did you hear about it?
• What are you doing now, and what type of job are you looking for? If you are hoping to make a career transition, why?
• Is there anything specific that draws you to this particular company or role?

​3. Qualifications. You’ve probably heard someone say that cover letters are about what you can do for the company, not the other way around. While it’s important to express enthusiasm for the role when you state your intention, you also have to convince the hiring manager that you have the right skills for the role. Take a look at the job posting, and try to figure out what skills the hiring manager values most (hint: they’re usually listed near the top). Then look back through your own experience and explain specific responsibilities and achievements from previous roles that demonstrate those skills. Be selective -- you don’t need to write a novel here. Two or three sentences will do.

4. Wrap up. End your letter by summarizing one or two key points that show how you will be an asset to the team. Indicate that you’ve attached your resume and are interested in discussing further. And sign off with “Sincerely,” or another professional close.

And that’s it! No need to regale us with tales about your childhood dreams or four pages detailing your entire work history. By following this simple structure, you’ll be able to create a persuasive argument that will give the hiring manager the exact information they need to understand your resume, no more, no less

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-- Angela Silak & Cindy Kaplan